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Launching a Website to Generate Traffic and Sales
So…you’ve got a great product (or service) and your website is now optimized to be a sales conversion machine. Now it’s time for the next piece of the puzzle – getting targeted visitors to your...
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10 Steps to Social Media Giving Your Company a Boost
In the Los Angeles Times this week, Ina Paiva Cordle wrote an article on how social media is giving firms a boost by word of mouth. The article is about a few people who lost their jobs and decided to...
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E-tail Content Marketing: Engaging Customers at the Point-of-Purchase
The rules of marketing have changed. In the new marketing world, you are what you publish. Our customers, with the help of the Internet, have become more sophisticated and require to talked to and...
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E-tail Content Marketing: Tactical Execution to Make a Difference
In my previous blog post, I discussed designing an e-tail content marketing program to support the e-tailers by placing content at the point of the transactional purchase – a sale that does not...
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E-tail Content Marketing: Customers want Credible Content
This is 3-of-3 in the “E-tail Content Marketing: Engaging Customers at the Point of Purchase” series of blog posts. A Content Marketing Program is designed to support the e-tailers by placing content...
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4 Ways PR & Social Media Trumps Advertising for Entrepreneurs
Earning media coverage from traditional or social media provides a low-cost way to spread awareness for your business, so says Zack Cutler in an article he wrote for Forbes Magazine. Public...
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PRSA Silver Anvil Awards – The Best of the Best
In Hollywood, the pinnacle of accomplishment is an Academy Award. In public relations and social media, it’s the PRSA Silver Anvil Award – the most prestigious honor a PR professional can achieve.The...
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Why Social Media – Will They Find YOU?
If your customer does a search for your company or products, will they find you? It’s not a secret that customers increasingly go online to discuss products and brands, seek advice, and offer...
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